ICTr – short for Innovative participatory sustainable business model for cycling along the Iron Curtain Trail – is a 3-year project that aims to develop an innovative tourism product along EuroVelo 13 in Central Europe, from northern Poland and Germany to Croatia. 8 countries and more than 3,000 km of the route are involved in the project, funded by Interreg Central Europe.
EuroVelo 13 – Iron Curtain Trail bears a significant historical and cultural meaning for European contemporary history. Since 2019, EuroVelo 13 is a certified Cultural Route of the Council of Europe, and it overlaps with the European Green Belt. It has a high potential to be a successful tourism product, but there is a lack of innovation, capacities and awareness of the impacts of cycling tourism on the local level. These challenges affect in particular SMEs and sectoral agencies from regions along the Iron Curtain Trail, which cannot afford to adopt the needed green and digital solutions.
ICTr will develop a programme to strengthen the capacities of SMEs and other stakeholders with digital solutions and mentoring. The project will create an innovative common cycling tourism product for the Iron Curtain Trail and a participatory business model, followed by an impact measurement system and a Good Impact valorisation programme for NGOs. The end project results will be transferrable to all EuroVelo routes.
Project partners of ICTr are:
- Westpannon Regional and Economic Development Public Nonprofit Ltd., Hungary
- CROST Regional Development Nonprofit Kft, Hungary
- Iskriva, Institute for Development of Local Potentials, Slovenia
- University of Primorska, Slovenia
- Trail Angels GmbH, Austria
- Public benefit company Partnerstvi, Czechia
- Polish Tourism Organisation, Poland
- City of Gdańsk, Poland
- Ekopolis Foundation, Slovakia
- European Cyclists’ Federation, Belgium
- Koprivnica Križevci County, Croatia
- Ecological Tourism in Europe Association, Germany.
Associated partners are:
- Carinthia University of Applied Sciences, Austria
- Institute for Tourism and Development Lendava, Slovenia
- Global Sustainable Tourism Council, United States of America
- Marshal Office of the Region of Pomorskie, Poland
- Croatian National Tourist Board, Croatia
- Austrian National Tourist Office, Austria
- Ministry of Tourism and Sport of the Republic of Croatia, Croatia
- Centre for Development of Active and Ecotourism Nonprofit Ltd., Hungary
- Bratislava Region Tourism - Destination Management Organisation, Slovakia
- Gdańsk Tourism Organisation, Poland
- EuroNatur, Germany.