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DEMARRAGE – EuroVelo 15

This three year project was successfully completed on January 31st, 2015. The project was co-financed by Northwest Europe INTERREG IV B. It was known as ‘Demarrage’ after the French cycling term, which is used to describe an attack, when a cyclist tries to break away from this competitors in order to achieve a time lead, win a sprint stage or receive points for a climb.

Key facts

  • Total Budget: approx. € 2.3 Million
  • Preparations started in 2009 (idea coming from the former INTERREG III C project)
  • Topics: Economic development, regional identity, SME, tourism, marketing


A video was prepared to introduce the project and some of the key outputs.


The ECF was one of 18 partners from 5 different nations covering the Rhine Cycle Route in its entire length:


  • Euregio Rhine-Waal (Lead Partner)
  • Baden-Württemberg Tourismus Marketing
  • Hessen Agentur
  • Romantische Rhein Tourismus GmbH
  • WFG Kreis Viersen
  • Wirtschaftsministerium Baden-Württemberg
  • Wirtschaftsministerium Rheinland-Pfalz
  • Wirtschaftsministerium Hessen
  • Wirtschaftsministerium NRW


  • ADT Bas-Rhin
  • ADT Haut-Rhin
  • Conseil Géneral du Bas-Rhin
  • Conseil Géneral du Haut-Rhin

The Netherlands

  • Provincie Gelderland
  • Provincie Zuid Holland
  • Stichting Landelijk Fietsplatform


  • SchweizMobil

For more information about cycling the route, please visit